Their own payment-practices filing · gov.uk
Primafruit Limited pays suppliers in 32 days on average — 2 days past its stated terms
Their H1 2026 filing puts the average 2 days past the 30-day term they state.
- Their stated terms
- 30 days
- Paid outside agreed terms
- 28% of invoices
- Paid after 61+ days
- 8%
- Reporting period
- 26 Oct 2025 – 24 Apr 2026
- Source
- their gov.uk filing, filed 26 May 2026
Self-reported figures from their statutory filing. How this is compiled.
Terms vs reality · their H1 2026 filing
Paid 2 days past their stated terms
Where their invoices landed · share of all invoices
The pattern · last 6 of 18 reports
Holding steady around 32 days
The read · computed from their figures
Primafruit Limited's H1 2026 filing puts their average at 32 days against stated terms of 30 days; 28% of invoices were paid outside agreed terms and 8% took 61 days or longer. Filed 26 May 2026.
The pattern is steady — their reported average moves within about ±1 days period to period.
On the latest reported averages: Faster than 66% of the 815 large companies reporting in wholesale & retail trade.
That is 18 statutory periods on record (earliest H2 2017) — a historical record, not a promise for a new invoice.
What they tell their suppliers
In their own words · from the filing
Standard payment terms
Standard payment terms are 30 days, but we will negotiate longer terms if appropriate.
Dispute resolution
Disputes should be referred to the relevant accounts payable department. Contact details can be found at www.frescagroup.co.uk.
Every statutory report on record
Most recent first.
| Period | Avg days | Outside terms | 61+ days | Filed |
|---|---|---|---|---|
| H1 2026 | 32 | 28% | 8% | 26 May 2026 |
| H2 2025 | 33 | 27% | 9% | 12 Nov 2025 |
| H1 2025 | 34 | 30% | 8% | 10 Jun 2025 |
| H2 2024 | 34 | 34% | 10% | 20 Nov 2024 |
| H1 2024 | 31 | 19% | 6% | 17 May 2024 |
| H2 2023 | 33 | 18% | 8% | 8 Dec 2023 |
| H1 2023 | 34 | 22% | 8% | 25 May 2023 |
| H2 2022 | 33 | 18% | 9% | 29 Nov 2022 |
| H1 2022 | 32 | 22% | 7% | 26 May 2022 |
| H2 2021 | 32 | 17% | 7% | 2 Dec 2021 |
| H1 2021 | 32 | 22% | 7% | 26 May 2021 |
| H2 2020 | 32 | 21% | 7% | 24 Nov 2020 |
| H1 2020 | 31 | 21% | 5% | 19 May 2020 |
| H2 2019 | 31 | 20% | 7% | 25 Nov 2019 |
| H1 2019 | 32 | 25% | 6% | 24 May 2019 |
| H2 2018 | 31 | 17% | 6% | 3 Dec 2018 |
| H1 2018 | 32 | 22% | 5% | 3 Oct 2018 |
| H2 2017 | 34 | 20% | 7% | 1 May 2018 |
On the public register · Companies House
Company record
- Status
- Active
- Type
- Private Limited Company
- Incorporated
- 4 Jun 1981
- Registered office
- VALE BUSINESS PARK, EVESHAM, WR11 1GT
Quick answers · Primafruit Limited
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More large companies in wholesale & retail trade
Primaflow Limited · Primark Stores Limited · Pricecheck Toiletries Limited · Princes Limited · Prettylittlething.COM Limited · Prinova Europe Limited
How UK payment reporting works
What is a Payment Practices Report?
What does "paid outside agreed terms" mean?
How often is this data updated?
Is this official government data?
How this is compiled. Built from official records only: Companies House and the gov.uk payment-practices service. The payment figures are self-reported — companies over the size threshold must file them by law and the board signs them off. No credit-agency data. The numbers are theirs; the plain-English read is ours. This is information compiled from public records under the Open Government Licence v3.0 — not a credit rating and not advice.
The 31-day comparison figure is the median across 6,104 companies with a current statutory report — every sector pooled, not an average of sector medians (how the figure is built).
Report PL-01566082 · latest period to 24 Apr 2026
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